NEW ENGLAND INTERSCHOLASTIC ROWING ASSOCIATION ANNOUNCES EXCLUSIVE STREAMING AGREEMENT WITH OVERNGHT FOR ANNUAL CHAMPIONSHIPS
Cambridge, MA – In a pivotal move to boost the visibility of scholastic rowing, the New England Interscholastic Rowing Association (NEIRA) has partnered with premier sports streaming service, Overnght, in a landmark multi-year agreement. Positioning Overnght as the sole streaming provider for all NEIRA rowing championships, the partnership launches with the NEIRA Championship Regatta on May 25, 2024, and will continue to showcase premier rowing competitions throughout the season.
“This partnership is a significant step forward in making scholastic rowing more accessible and enjoyable for our growing audience,” stated Kevin McReynolds, CEO of Overnght. “Through the Overnght platform, we are proud to offer unrivaled live coverage of all NEIRA championships, bringing competitive rowing directly to fans, no matter where they are.”
"We're thrilled to announce our partnership with Overnght to bring the excitement and competitiveness of the best school rowing programs in the country to audiences worldwide,” said Steve McKiernan, NEIRA Regatta Director.
Fans can tune into all NEIRA championships live by subscribing to Overnght, where they will also find exclusive content such as the “NEIRA Rowing Spotlight” series – a special feature that provides in-depth analysis, interviews, and behind-the-scenes looks at the teams and athletes that define scholastic rowing. For more details on subscriptions and streaming schedules, visit overnght.com.
ABOUT THE NEW ENGLAND INTERSCHOLASTIC ROWING ASSOCIATION
Founded in 1947, the New England Interscholastic Rowing Association (NEIRA) has been the premier rowing league in the United States. Since the first regatta in 1947, with only a dozen schools, the NEIRA League has grown to over 1200 athletes and hundreds of boats representing over 30 of New England’s best schools rowing programs. For more information, visit neirarowing.org.
ABOUT OVERNGHT
Overnght is a leading sports streaming platform committed to delivering high-quality sports coverage. Offering a diverse range of live matches, original series, and behind-the-scenes footage that celebrates the passion and dedication of athletes worldwide, Overnight connects fans with their favorite sports through live and on-demand access to sporting events. Built on a commitment to delivering compelling storytelling and unparalleled accessibility, Overnght aims to inspire, entertain, and unite sports fans across the globe. Sign up today at Overnght.com and follow along on Instagram @overnght.
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